Friday, April 23, 2010


It was a great evening at Stockholm School of Economics attending the TED event, namely TEDXSSE4M, organized by the 4M (Masters in Marketing and Media Management) class on Wednesday, April 21, 2010. The entire team falls no short of praise and tribute for organizing such an outstanding event. The amount of effort that was put into the organizing was clearly perceptible. The event comprised three awesome lecture sessions, each limited to an 18 minute timeslot, a TED standard, so they say. All lectures were great. However, it was Robin Teigland, Associate Professor at SSE who stole the show. Despite the limited time in which to deliver her speech, she managed to coagulate everything she wanted to say in an incredible manner. It was one of the best short speeches I have heard. The speech revolved around Second Life (a virtual world), social media and amalgamating these to leverage the marketing world in the days to come. The lecture solidified my perceptions and beliefs so as to look more aggressively into the future. The future looks very challenging, transitive and promising at the same time. The theories presented by Robin contained innovative and radical elements in terms of how to improve a business as we look into the prospective landscape. She gave examples of certain key firms that have exercised this strategy already. The potential for marketing to reach soaring altitudes via Second Life is out there for marketers to exploit.

I, personally, enjoyed the chance to be under her supervision in the first module of the Media Management course at SSE. She is truly a great inspiration and the way she goes around things is always worth admirable words. All in all, Robin seems to be thinking excessively into the future. It has to be appreciated that her endeavors are directed towards motivating marketing opportunities in new entrepreneurial ways. The unpredictable future looks somewhat predictable now. Should we be expecting colossal change ahead?

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